Things I've made trying to put my dent in the universe.
Products I've built, brands I've started, and systems I've shipped. AI marketing infrastructure, a beef jerky company, and a lot in between.
Flamel Studio
Multi-tenant franchise marketing platform. Architected Luna, an autonomous AI agent with tool-calling, and Ad Playbooks for automated ad sets and budget pacing across 100+ stores.
flamel.ai
Flamel Web & Docs
High-conversion marketing site alongside interactive developer docs for the Flamel platform.
docs.flamel.ai

Jurgy Beef Jerky
Co-founded a craft CPG brand with Baltimore Ravens center Cam Jurgens. Formulated 6 proprietary flavors, scaled direct-to-consumer operations, and expanded into 150+ retail stores.
jurgy.co

Fitsick
AI workout planner for hypertrophy training. Plan, track, and schedule workouts with embedded video demos and a synced training overview.
fitsick.com
Burnaze
Daily news and intelligence for franchise and multi-location brands, covering QSR, fitness, home services, and emerging concepts.
burnaze.com
US Credit Cards
Deployed full-stack acquisition funnels for American Express Platinum and Gold cards to tens of millions of users with multivariate A/B testing.
americanexpress.com
Hudl Focus Fleet & Video
Built mobile and web apps for autonomous camera fleets, including Wi-Fi onboarding flows and a custom video player with pan, zoom, and mute.
hudl.com